Privacy Policy

Last updated: 1 September 2026

My Store operates this store and website, including all related information, content, features, tools, products and services, with the aim of providing you, the customer, with a personalised shopping experience (the “Services”).

My Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use and share your personal information when you visit, use or make a purchase or other transaction through the Services, or when you otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence with respect to the collection, processing and sharing of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used and shared as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or that can reasonably be associated with you or another individual. Personal information does not include information that has been collected anonymously or that has been de-identified so that it cannot identify or reasonably be associated with you.

We may collect or process the following categories of personal information, including inferences made from this information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

• Contact information, including your name, address, billing address, delivery address, telephone number and email address.
• Financial information, including credit and debit card numbers, financial account information, payment card details, bank account information, transaction information, payment method, payment confirmations and other information relating to payments.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, add to your basket, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
• Communications with us, including information you provide when communicating with us, such as when contacting our customer support team.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about how and when you interact with and access the Services.

Sources of Personal Information

We may collect personal information in the following ways:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
• Automatically through the Services, including through your device when you use our products or services or visit our websites, and through cookies and similar technologies.
• From our service providers, including when we engage them to provide certain technologies and services and when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

• Providing, personalising and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contractual obligations, processing your payments and orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating, maintaining and managing your account, arranging the delivery of orders, facilitating returns and exchanges, allowing you to post reviews and providing a personalised shopping experience, such as recommending products related to your previous purchases. This may include using your personal information to personalise and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, including sending promotional, advertising and marketing communications by email, text message or post, as well as displaying online advertisements for products or services on our Services and on other websites. This may include advertising based on items you have previously purchased, added to your basket or other activities carried out through the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or take action regarding suspected fraudulent, illegal, unsafe or malicious activity, protect public safety and maintain the security of our Services. If you choose to use the Services and create an account, you are responsible for keeping your login credentials secure. For your security, please do not share your username, password or other login information with anyone else.
• Communicating with you. We use your personal information to provide customer support, respond to your enquiries, provide efficient services and maintain our business relationship with you.
• Legal purposes. We use your personal information to comply with applicable laws and respond to valid legal processes, including requests from law enforcement agencies or government authorities, to investigate or participate in actual or potential civil proceedings or other legal disputes, and to enforce or investigate potential violations of our terms or policies.

How We Share Your Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes, as described in this Privacy Policy. These circumstances may include:

• With Shopify, manufacturers and other service providers who provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and delivery services.
• With business and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to facilitate personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you are located, you may have the right to request that we do not share your information for personalised advertising and marketing based on your online activity across different websites and merchants.
• When you authorise, request or consent to the sharing of certain information with third parties, for example, to arrange the delivery of products or when using social media widgets or login integrations.
• With our affiliates or other companies within the same corporate group.
• In connection with business transactions, such as mergers or insolvency proceedings; to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests; to enforce applicable terms of service or policies; and to protect or defend the Services, our rights and the rights of our users or other third parties.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information that you submit through the Services may be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services.

In addition, to help protect, expand and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify itself.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing this personal information, including responding to requests relating to the exercise of your rights concerning the use of this information for these purposes.

To learn more about how Shopify uses your personal information and what rights you may have, please see the Shopify Consumer Privacy Policy.

Depending on where you are located, you may be able to exercise certain rights regarding your personal information through Shopify’s privacy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you access links to websites that are not affiliated with or controlled by us, we recommend that you review the privacy and security policies and terms and conditions of those third parties.

We do not guarantee or accept responsibility for the privacy or security practices of such websites, including the accuracy, completeness or reliability of the information they provide.

Information that you share in public or semi-public environments, such as third-party social networking platforms, may also be viewed by other users of the Services and/or those platforms, without any limitation on its use by us or by third parties.

The inclusion of such links within the Services does not, by itself, constitute an endorsement of the content of those platforms or their owners or operators, unless expressly stated otherwise within the Services.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age defined by applicable law in your jurisdiction.

If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the details provided below to request that such information be deleted.

At the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Although we take reasonable security measures to protect your personal information, no system is completely secure or infallible. Therefore, we cannot guarantee absolute security.

Information transmitted to us may also not be secure while in transit. For this reason, we recommend that you avoid sending sensitive or confidential information through unsecured communication channels.

The length of time we retain your personal information may vary depending on several factors, including the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, Shopify may refuse a request where permitted by law.

• Right of access / right to know. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of your personal information and, in certain circumstances and subject to certain exceptions, request that it be transferred to a third party.
• Managing communication preferences. We may send you promotional emails, and you can unsubscribe at any time by using the unsubscribe option provided in those emails. Even if you opt out of promotional communications, we may still send you non-promotional messages, such as notifications relating to your account or orders.

If you are located in the United Kingdom or the European Economic Area (EEA), you may also have additional rights under applicable local data protection laws. These rights may vary depending on your country and are subject to certain exceptions and limitations.

• Right to object to or restrict processing. You may have the right to ask us to stop or limit the use of your personal information for certain purposes.
• Withdrawal of consent. Where the processing of your personal information is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise any of these rights directly through the Services, where available, or by contacting us using the details provided below.

To learn more about how Shopify uses your personal information and what rights you may have, including rights relating to data processing carried out by Shopify, please visit Shopify’s privacy portal.

We will not discriminate against you for exercising any of these rights. You may be required to verify your identity before we process your request, as permitted or required by applicable law.

Where permitted by applicable law, you may appoint an authorised representative to submit requests on your behalf. Before accepting such a request, we may require evidence that the representative has been authorised to act on your behalf. We may also ask you to verify your identity directly with us.

We will respond to your request within the timeframe required by applicable law.

Complaints

If you have a complaint about the way we process your personal information, please contact us using the details provided below.

Depending on where you are located, you may have the right to challenge our decision by contacting us again using the same channels, or to lodge a complaint directly with your local data protection authority.

For the EEA, you can find a list of the relevant supervisory authorities through the European Data Protection Board.

International Transfers

Your personal information may be transferred to, stored in and processed in countries outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent agreements issued or recognised by the relevant UK authority, where applicable, unless the transfer is made to a country recognised as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the updated version of this Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by telephone or email at:

Email: contato.mvvariedade@gmail.com

For the purposes of applicable data protection laws, we are the controller of your personal information.